SBU Analysis

The project is in an initial stage with great growth potential, since the market is looking for a high-quality portable product.

Industry competitiveness: At the moment there is very low competitiveness in the industry of tokenized video games on mobile devices, so the project will be one of the first companies to enter the market.

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Risks/ Critical Failure Factors:

• Non-adoption or non-acceptance of the game by the market.

• Exhaust resources before generating income.

• Constant delays of the project in relation to its roadmap.

Critical factors of success:

• Market positioning.

• User loyalty and retention.

• Activation of all sources of income.

Segmentation

The project market is mainly men and women from 22 to 29 years old, secondary from 16 to 21 years old and 30 to 35 years old. They are people from all over the world who like technology and video games, this market has a smartphone and internet connection, they are people who want to have fun through their mobile device during moments of rest, travel or with your friends online.